Zero Fare for Better Air Initiative in Denver Resulted in 1 Million+ More Riders- KDVR
DENVER (KDVR) — The Regional Transportation District offered free fares in an effort to reduce ground-level ozone for two months over the summer, resulting in over one million additional rides this year.
The Zero Fare for Better Air initiative was made possible with SB 22-180, which provides grants to RTD to cover costs so the community can utilize public transportation during peak ozone season.
This year was the second time RTD provided free fares. Last year, the initiative was only during August, and RTD saw a 36% increase in ridership compared to the same time frame in 2021.