Developers Offer Mobility Services to Lure Car-Free Renters in Arizona - CityLab
Residents of Culdesac Tempe, a no-cars-allowed development in Arizona, will receive a bundle of discounted mobility services when the first units open in 2022.
Rising from a 17-acre lot outside Phoenix, Arizona, Culdesac Tempe is billed as the first and only zero-driving community built from scratch in the U.S.: Its future residents are contractually forbidden from parking a vehicle within a quarter-mile radius of the site.
They’ll have to rely on other modes, including a bundle of discounted mobility services provided for in their monthly rent, according to project leaders.
The $170 million residential development will feature a plaza with scooter docks, car-share parking, and ride-hail pickup zones, with a light rail station across the street. When the first units open in July 2022, residents are set to receive complimentary access to a Lyft Pink subscription, preferred pricing for a fleet of Bird scooters, an Envoy car share membership, and free unlimited passes on the Valley Metro transit system.
“We’re finding that most people moving in are not planning to keep their cars,” said Lavanya Sunder, general manager at Culdesac Tempe. “They don't have a car now or are planning on selling it, partly because we will have this multitude of mobility options onsite.”