Bird launches integration with local bikeshare providers - SmartCitiesWorld
It forms part of its Smart Bikeshare program, which aims to meet the multimodal mobility needs of cities without monopolizing transportation options or competing with local businesses.
E-scooter provider Bird has launched integration in its app with local bikeshare service providers to encourage multimodal journeys as part of its Smart Bikeshare program.
The micro mobility company said that, with its own shared e-assist bikes and shared scooters, it can help to strategically meet the multimodal mobility needs of cities without monopolizing transportation options or competing with local businesses.
It is being rolled out initially in the Norwegian capital of Oslo (Oslo City Bike) and the US cities of Austin (Metrobike Austin), Los Angeles (Metro Bike), San Antonio (SA Bikeshare) and Milwaukee (Bublr Bikes Milwaukee).
Sam Herr, executive director at the North American Bikeshare and Scootershare Association (NABSA), described it as “a forward-thinking program” that underlines the benefits of GBFS (general bikeshare specification feed) data and demonstrates how different micro mobility options such as shared scooters and bikes can work together towards the same positive goal”.
He added: “This is an exciting initiative as we all look to increase the usage and access to clean transportation alternatives.”
Bird’s integration with public bikeshare services is cost-free to cities and local operators. Riders searching for vehicles in the Bird app will automatically be able to see nearby public bike stations along with the number of bikes currently available at each. Tapping the icon will take the rider to the local bikeshare app where rentals can be started in just a matter of moments.
While these US and European cities will be the first to implement this program at scale, Bird began partnering with Italian e-moped operator on a similar integration earlier this year.
“Our partnership with Bird is helping establish a new industry standard, one that benefits riders, cities and local businesses alike,” said Zig Zag founder Emanuele Grazioli. “Integrating with Bird has given millions of scooter riders the opportunity to experience the benefits of e-mopeds, whether they’re local to Florence or visitors to one of Europe’s most renowned and beautiful cities.”
Bird wants to support cities and commuters as the return-to-work begins. According to a survey conducted by the Partnership for New York City, the number of office workers expected to return to their offices by the end of September has dropped from 62 per cent to 41 per cent since May. This is due in large part to commuting concerns, particularly around safety and possible exposure to Covid-19.