PennDOT Executive Deputy Secretary, Elected Officials and others help Launch 422 My Way Campaign - G
422 My Way is an educational/marketing campaign that will target the U.S. 422 Corridor and provide incentives for people to not drive alone. Everyone is frustrated with sitting in congestion, especially on 422, which sees over 100,000 vehicles traveling it per day. GVF wants to give people back their time, show them ways to save money through an engaging public information campaign and have some fun along the way through fun giveaway prizes.
According to a recent NY Times article, the Philadelphia region’s auto-emissions have increased by 22% since 1990. As transportation is the largest contributor of emissions, we need to find creative solutions to reducing congestion. The goal of 422 My Way is to reduce congestion along the 422 corridor and improve commuter quality of life through alternatives like vanpooling, carpooling, public transit, biking, or working from home. The press event had numerous GVF supporters speak on the initiative. Some highlights from our speakers:
PennDOT Executive Deputy Secretary, Yassmin Gramian, spoke on the issues PennDOT is facing with funding moving away from highway corridors towards inner state highways.
“We received an executive mandate to shift some of our funding to our inner state highways…what does that mean? We are going to be spending less on highways, such as 422, because we really need to address the inner state needs of the state. As you can see, we can’t afford to spend less on the situations around national highway systems, so we must really look into alternative funding, and providing alternative transportation for the public and giving them choices for a better quality of life.”
Barry Seymour, Executive Director for DVRPC stated the importance of providing the public information on alternatives to improve the region’s air quality and quality of life.
“At DVRPC, we are responsible for preparing a regional long range transportation plan and a short term capital program with projects that invest across the metropolitan area. We fund hundreds of projects both large and small, all across the metropolitan, but one thing we know for sure is that we can’t just build our way out of congestion. We need to give people options, we need to give people information, and a program such as 422 My Way does just that.”