A Micromobility Experiment in Pittsburgh Aims to Get People Out of Their Cars - CityLab
The Pittsburgh Micromobility Collective will create an all in-one mobility hubs near transit stops, to compete with Uber and Lyft and help commuters go car-free.
Last October, a few weeks before thousands of white-collar urban transit professionals descended for a convention of their own, Pittsburgh hosted a different type of transportation summit. Dubbed MobiliT, it convened city officials, transit technologists, and civil society-types with everyday Pittsburgh residents.
Each person in the last group brought some type of mobility challenge unmet by Pittsburgh’s current bus, light rail, and bikeshare offerings. Some were single mothers traveling with multiple kids. Others were service workers with shifts in the wee hours of the morning. A few were ex-offenders who’d lost their driver’s licenses, working construction jobs in different parts of town. (All received a living wage in compensation for attending.)
At the time, Pittsburgh was on the cusp of launching its first dockless electric bikes, recalls Karina Ricks, the city’s director of transportation, as well as thinking about how to bring dockless electric scooters to its hilly and narrow streets. But hearing from those residents was an affirmation for Ricks that the introduction of a few hundred so-called micromobility devices was not going to make the answer for everyone. “We know that Razors on steroids are not a safe way for a mom to take her kids to school,“ she said. “So while we still wanted them, we also wanted to be able to provide something else to improve that situation.”
Ricks also wanted to do far more to shrink her city’s carbon footprint. Vehicles have overtaken other sectors of the economy as the top source of greenhouse gas emissions, and scientists say that the timeline for averting catastrophic global warming is short.
That knowledge, and the stories at MobiliT, helped seed Ricks’ idea for what is now the Pittsburgh Micromobility Collective, a self-organized, private consortium that aims to bring a range of “new mobility” services across the city. Led by the dockless bike and scooter startup Spin, the group also includes Zipcar, Ford Mobility, Waze, the scooter parking solution Swiftmile, and the Transit app. Earlier this year, the companies collaborated in response to a request for proposals from Ricks’ department, which called for a complement of car-free transportation options that customers can access and book through a single platform.
Their winning plan, which was one of five submissions, envisions “mobility hubs” clustered near transit stops throughout Pittsburgh. There, travelers would find some combination of bike-share stations, Zipcar vehicles, Waze carpool pickup spots, and parked and charged e-bikes and scooters from Spin to rent. The Transit app would handle route planning and ticketing services to customers, and Ford Mobility would feed data analytics back to the city.