The additional information will allow traffic planners, engineers and other industry participants to better evaluate traffic analytics at different points in time, such as winter vs. summer or rush hour vs. off-peak times.
StreetLight Data gathers its data from more than 100 billion location data points per month, for a total of more than a trillion annually. The data is collected from a number of digital sources including cell phone signals, car navigation systems and commercial truck fleet navigation systems.
"What makes the data so usable and so relevant [is] the fact that it's on demand, particularly in a world where counting traffic and doing surveys can take months to gather and interpret," Martin Morzynski, VP of marketing and product management at StreetLight Data, told Smart Cities Dive.
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