Populus' new mobility tool shows where riders use bikes, scooters - Smart Cities Dive
Populus added a new tool to its Mobility Manager platform, called Populus Routes, to ingest data from shared bike and scooter operators and present visualizations that enable cities to easily understand where trips are taking place. This adds to other tools in the platform, which are largely focused on device parking.
"It takes much more complex data — GPS data for every single trip and every single point along a route — and turns that into trip volume data so cities can think about longer range improvements, such as expanding bike lane infrastructure," Regina Clewlow, Populus CEO and co-founder, told Smart Cities Dive.
The ability to gather and analyze scooter data could be a game changer for city infrastructure and safety improvements, Clewlow said. "Before, many cities had very limited bike and pedestrian data, and also the number of trips they were able to collect data on... was miniscule compared to how much data they're able to get from scooter operators. It's partly because the data is more easily accessible, but it's partly because in some cities there are that many more [scooter] trips happening," she said.