Austin helps companies attract talent by making it easier to commute without a car - Mobility Lab

There are many reasons to embrace transportation demand management (TDM), among them environmental, public health, and economic benefits. But as commutes in metro areas all over the country become longer, one of the most compelling reasons behind businesses choosing to offer mobility perks is the boost they see in their own recruitment and retention efforts.

Amazon’s recent search for a home for its second headquarters near public transit highlighted a growing awareness among employers of the important role the commute plays in productivity and health. But it’s not just major corporations conducting nationwide site searches that are rethinking how commuting impacts their workforce.

Employers that move locally within their own cities, as well as established employers that simply want to attract talent, are creating mobility policies and plans that allow them to offer commute benefits, from flexible hours to subsidized transit passes.

In Austin, Texas, Cirrus Logic began working with the regional transportation management association, Movability, when it moved from a suburban Austin area into the central business district. As part of the preparations for that move, Cirrus’ leadership started thinking about the limitations that would come with a downtown location and knew the company would need to find ways other than drive-alone commutes to get its employees to work.

“We didn’t have enough parking spaces for every person at our new location,” says Bill Schnell, public relations manager at Cirrus Logic. “We started talking with Movability, who helped us implement employee surveys and engage interest in various forms of alternative transportation to find out how we could increase the number of people who would otherwise drive alone to work each day.”

Click here to read the full article: