Climate change doesn’t stop people from driving alone. But behavior modeling can. - Mobility Lab

Getting people to stop driving alone takes more than just building better infrastructure.

When you wake up in the morning, you probably don’t assess every transportation option available to you. Many people just hop in their car without thinking about it. (Which explains why commuting is people’s most entrenched transportation habit, and the hardest to break.)

But changing transportation habits is more important now than ever. The transportation sector is the largest source of greenhouse gas emissions in the United States, and it’s private cars – not airplanes or trucks – that’s driving this pollution.

Yet our heating climate isn’t enough to get people out of cars and onto bikes or public transportation. (If it were, we wouldn’t be having this conversation.) The only way to motivate people to change their behavior is to lead with the personal benefits, says Doug McKenzie-Mohr, the founder of the concept of “community-based social marketing.”

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