Where Ride-Hailing and Transit Go Hand in Hand
Ever planned to take the bus, but wound up calling an Uber? That’s what the Pinellas Suncoast Transit Authority did in 2016.
That year, ridership across St. Petersburg, Florida’s fixed route bus lines plummeted by 11 percent—twice the drop PSTA experienced in the first year of the recession, and one of the deepest declines of any major U.S. system. Pinellas County constituents had recently rejected the concept of transit even more directly: PSTA’s one-cent “Greenlight Pinellas” sales tax proposal to spread bus service and build a light rail system bombed at the ballots in 2014.
That forced the agency to eliminate some of its existing routes, and to rethink how it was doing business. So it called in the apps. To cover the areas it had left transit-bare, PSTA became the first agency in the country to subsidize Uber trips. Since its “Direct Connect” program launched in February 2016, PSTA has given $5 discounts on rides provided by Uber and a local taxi company (and as of more recently, Lyft) to and from 24 popular bus stops in its service area to as many as 1,000 riders per month. “This is the future,” PSTA CEO Brad Miller told reporters on the day of the launch of the program, which was widely hailed as an example of what an amicable partnership between mass-transit and ride-hailing would look like.
By and large, much of the North American transit industry would seem to agree. According to a report released this week by DePaul University’s Chaddick Institute for Metropolitan Development, since 2016 at least 27 more communities across the United States have joined arms with Uber, Lyft, and other transportation network companies (TNCs) to supplement or substitute traditional service—even as questions linger about the wisdom of undertaking these kinds of programs.
Click here to read the full article: https://www.citylab.com/transportation/2018/08/where-ride-hailing-and-transit-go-hand-in-hand/566651/